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Designing since 2016

I wrote some books

In early 2025, I shipped four mini-books in a single quarter. While my internal bar has moved since then, these pages still carry the core of my philosophy: that design is a mindset for everyone, and critical thinking is the only way to bridge the gap between making things and creating value.

I’ve since realised that marketing books is a special kind of hell, and you might get faster answers from an LLM anyway. If you want a track record of my thinking, they are still available in store.

  • Design Isn’t Just for Designers, by Theophilus Fredrick. Available on Selar.
  • How to Work with a Difficult Client: Hacks for freelancers and design agencies, by Theophilus Fredrick. Available on Selar.
  • How to Work with Difficult Stakeholders: Tips for in-house designers, by Theophilus Fredrick. Available on Selar.
  • Design Thinking in Simple Terms: Going from problems to solutions, by Theophilus Fredrick. Available on Selar.