I wrote some books
In early 2025, I shipped four mini-books in a single quarter. While my internal bar has moved since then, these pages still carry the core of my philosophy: that design is a mindset for everyone, and critical thinking is the only way to bridge the gap between making things and creating value.
I’ve since realised that marketing books is a special kind of hell, and you might get faster answers from an LLM anyway. If you want a track record of my thinking, they are still available in store.





